This post was sponsored by NEW! Tide purclean as part of an Influencer Activation for Influence Central. #Tidepurclean #IC

Purclean_titleWhen my sons were small I read on the back of a baby shampoo bottle, “Please recycle. Our children will inherit this Earth.” I thought it was very poignant in its simplicity, but it is true, our children will inherit this Earth.

From that point on, I started taking steps to do my part to protect the environment. This included conserving water, using less electricity, and recycling. Another way I have been trying to reduce my carbon footprint is through purchasing environmentally-friendly products.

When I talk about environmentally-friendly or environmentally-responsible products, I am not just talking about what is inside of the packaging but also about the packaging itself as well as how the products were produced.

How was the packaging manufactured? How is the site run? Is the packaging recyclable?

The same goes for the contents themselves.

What sort of chemicals are in the product? What sort of chemicals were using in the making of the product? What is included in the product’s ingredients?

One of the companies that is responding to consumer demands for more responsible (and sustainable) products is Tide with their Tide purclean™ which has just come on the market.

Tide purclean™ is the first bio-based detergent made from 65% bio-based ingredients with the cleaning power of Tide. A bio-based product is one that allows us to increase our use of renewable resources using agricultural, marine, and forestry materials, while decreasing our use of non-renewable resources, such as petroleum. Not only has Tide purclean™ has been certified by the USDA BioPreferred program, but it also contains no dyes and comes in a 100% recyclable bottle.

Not only is the Tide purclean™ product more environmentally-responsible but the facilities in which it is produced are too. Tide purclean™ is made with 100% renewable electricity at a zero manufacturing waste to landfill site.

TargetStoreShelfTide purclean™ laundry detergent is now available in the laundry isle of your local Target. In fact, when the boys and I went to pick up a bottle we were able to find it featured prominently on the end cap to the laundry detergent isle along with a variety of other Tide products. This made it particularly convenient as I did’t have to search the isles for it. Plus, it helps it gain visibility and the more people that are working to help save the environment the better! Additionally, you can save $1.00 with the neck hanger coupon as well as get an additional 5% savings with the Target Cartwheel mobile app (both offers are valid through July 30, 2016).

PurClean_logoTo find out more about Tide purclean, environmentally-responsible manufacturing, or bio-based ingredients, check out the Tide purclean website or connect with Tide on Facebook or Twitter.

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